If you are either surprised or disappointed by the results of your video it’s likely because your planning process was either flawed or non-existent.
Marketing, at its highest level, is the practice of showing people how they should feel about your company.
We built a video production cost calculator to help businesses understand the type and range of costs that go into the production of a corporate video.
Knowing how to craft a video that communicates an important message that resonates with your target audience – that’s what’s valuable today and that’s what businesses should be paying for.
Buying a new camera doesn’t change anything. Telling your client how they can use video to solve their business problems – that changes everything.
This promo should be used as a case study in how to design the prototypical endorsement video. In fact, I’ll build the argument for you:
What would you prefer, a million people saying ‘ya, that was alright… or a few hundred thousand saying ‘THAT WAS FRICK’EN AWESOME!!!’
Video production continues to grow as part of the overall corporate marketing mix. With that growth comes specialization, complexity and a host of issues that many video production customers may not be aware of.
Here are the top ten things you never want to hear your video production company say:
Video projects should never start with ‘creative,’ they should start with a business need and a fully defined set of messages that resonate with your target audience. Once that’s in place, then you get clever.
There are many factors that affect the cost of a video – I.e. you can pay a thousand bucks for a talking head video or you can pay a million bucks for a world class broadcast commercial. Both are video. Assuming that you have a budget in place to produce good work and a video production company helping you that is very good at what they do, how can you minimize the overall cost of your video project? Here are seven suggestions: