Buying a new camera doesn’t change anything. Telling your client how they can use video to solve their business problems – that changes everything.
This promo should be used as a case study in how to design the prototypical endorsement video. In fact, I’ll build the argument for you:
What would you prefer, a million people saying ‘ya, that was alright… or a few hundred thousand saying ‘THAT WAS FRICK’EN AWESOME!!!’
Video production continues to grow as part of the overall corporate marketing mix. With that growth comes specialization, complexity and a host of issues that many video production customers may not be aware of.
Here are the top ten things you never want to hear your video production company say:
Video projects should never start with ‘creative,’ they should start with a business need and a fully defined set of messages that resonate with your target audience. Once that’s in place, then you get clever.
There are many factors that affect the cost of a video – I.e. you can pay a thousand bucks for a talking head video or you can pay a million bucks for a world class broadcast commercial. Both are video. Assuming that you have a budget in place to produce good work and a video production company helping you that is very good at what they do, how can you minimize the overall cost of your video project? Here are seven suggestions:
… and how much should you charge for concept development? Sometime in the mid nineties McDonalds introduced Pizza into their lineup. While that product ended up McBombing, the new venture did deliver some clever marketing. The image above is from a billboard that announced, rather succinctly, McDonalds newest food item. How long do you think…
If you want to be the market leader you have to act like one.
Enter Google with their mission to make all of the world’s information available to everyone.
You have to ensure that you craft a message that is tailored to the specific concerns of a very well defined audience.