In Miami, you can literally turn your camera on, point it in any direction and find something interesting to shoot.
“The rewards of the journey far outweigh the risk of leaving the harbour.”
The video production piece (shooting and editing) represents about 1/3 of the total value in the video development process. Planning (building the right messages for your audience) and promotion (making sure the video is seen) are both equally important.
The value today is in how you apply video to your market, not in how you make a video.
Companies large and small would benefit from both lessons learned and mistakes made in these videos.
Work-related videos are driving senior executives to take action.
Video is a marketer’s tool of choice for two reasons: it is engaging and it is persuasive.