Most companies miss a golden opportunity to leverage the confluence of really smart people (clients, suppliers, industry experts, media, staff, etc) who attend events.
There are many factors that affect the cost of a video – I.e. you can pay a thousand bucks for a talking head video or you can pay a million bucks for a world class broadcast commercial. Both are video. Assuming that you have a budget in place to produce good work and a video production company helping you that is very good at what they do, how can you minimize the overall cost of your video project? Here are seven suggestions:
There are just too many ways today to scam or misrepresent views.
Very soon, hardware will cease to be a differentiating factor in corporate video production.
Is there a place for ‘moving portraits’ or ‘video portraits.” 150 frames are better than 1 but only if you can you can view them efficiently.
Video and interactive media will play a growing role in how all company’s position and promote themselves.
Creating a successful viral video is like creating a hit record – it’s really, really difficult.