To remain in a leadership position in a commodity business for well over a hundred years – that is absolutely remarkable.
5 Video Lessons from the World’s Best Marketer.
Highly effective event marketing on a budget
Most companies miss a golden opportunity to leverage the confluence of really smart people (clients, suppliers, industry experts, media, staff, etc) who attend events.
7 Ways to Keep Video Production Costs Down
There are many factors that affect the cost of a video – I.e. you can pay a thousand bucks for a talking head video or you can pay a million bucks for a world class broadcast commercial. Both are video. Assuming that you have a budget in place to produce good work and a video production company helping you that is very good at what they do, how can you minimize the overall cost of your video project? Here are seven suggestions:
Apple marketing video vs. Samsung – the challenges of market leadership.
A wonderful example of effective corporate storytelling
We’re entering the ‘post-hardware’ era of corporate video production.
Video Portraits – Is there a market (need) for this?
Is there a place for ‘moving portraits’ or ‘video portraits.” 150 frames are better than 1 but only if you can you can view them efficiently.
Corporate Video Production – What works today and why.
Video and interactive media will play a growing role in how all company’s position and promote themselves.
Dollar Shave Club – Video Review
6 things to consider before you start your next corporate video production
You’re ready to start your first (or next) corporate video project. You can’t decide whether to shoot it on your iPhone or call the Coen Brothers to see if they can squeeze in a corporate gig between films. What to do? The following is a list of things to consider before you reach out to…