Wabi Sabi and the Future of Corporate Video

All businesses now operate within the attention economy. That means there is more pressure to be relevant, more pressure to be authentic and more pressure to connect with your audience than ever before. Back in the fifties and sixties – the Mad Men era, print, radio and television ads told us what to think and…

Continue reading

8 Ways to Convince Your Boss to Invest in Video Marketing

do waht with ideo 2

We’ve seen this movie before… Remember a few years back when you were trying to convince your boss that your business needed a real website – not just a ‘web presence’ (an html version of your brochure.) Fast forward to today… finally, your website has evolved to become the information and transactional epicenter of your business…

Continue reading

9 Things to Consider Before You Shoot a Testimonial Video

Digital Image by Sean LockeDigital Planet Designwww.digitalplanetdesign.com

  No one really trusts you or what you have to say about your own company. Why would they? But people will listen to other people’s opinions about your company. If they know and trust that person – so much the better. Even if they don’t, they are more likely to believe a stranger (or…

Continue reading