You have to ensure that you craft a message that is tailored to the specific concerns of a very well defined audience.
All businesses now operate within the attention economy. That means there is more pressure to be relevant, more pressure to be authentic and more pressure to connect with your audience than ever before. Back in the fifties and sixties – the Mad Men era, print, radio and television ads told us what to think and…
We finally got around to putting some footage together to highlight a One Market Media road trip to Newfoundland. We (Sam Fox, Cainan Querido, and Mark Pinot) made our way to ‘Heart’s Content” and were inspired by the serenity, the beauty and the otherworldly-ness of the little sea-side town. What else would you expect…
There are just too many ways today to scam or misrepresent views.
Telling your client that two minutes is the ‘correct length’ is like telling them that being funny is the right approach to take with their next corporate video.
Very soon, hardware will cease to be a differentiating factor in corporate video production.
What do you want to happen when people finish watching your video?
Google Glass is going to fundamentally change how companies interact with their customers.
We’ve seen this movie before… Remember a few years back when you were trying to convince your boss that your business needed a real website – not just a ‘web presence’ (an html version of your brochure.) Fast forward to today… finally, your website has evolved to become the information and transactional epicenter of your business…
You need to ensure that your video production company has adequate insurance in place to cover all contingencies and risks related to your video production.