We’re entering the ‘post-hardware’ era of corporate video production.
June 8, 2013
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Very soon, hardware will cease to be a differentiating factor in corporate video production.
Very soon, hardware will cease to be a differentiating factor in corporate video production.
Creating a successful viral video is like creating a hit record – it’s really, really difficult.
This video is fun, it’s memorable, it’s evocative and it’s something that you want to share. It informs you, it engages you, it moves you and it’s very well done. Wow.
The video production piece (shooting and editing) represents about 1/3 of the total value in the video development process. Planning (building the right messages for your audience) and promotion (making sure the video is seen) are both equally important.
T-Mobile has delivered another clever video featuring great music in public places that captures both inspired performances by participants as well as great reactions from onlookers.
The internet is going to be everywhere and video will play a dominant role in the next phase of its evolution.
The good thing about bad television advertising was that it seems to quickly go away – the negative impact is limited. On the web bad ideas live on.
Your company will be judged by the content (or lack thereof) that you create for your various audiences, wherever they happen to be.
In-house or outsourced, video is becoming a standard delivery medium for marketing and communications activities.
Complexity in packaging is just another way of hedging your bets – making sure that no group goes undifferentiated and that no bit of information goes unmentioned.
Discover what goes into the cost of your video project.