Top Ten Reasons Why Your Last Video Project Failed (…and ten solutions to those problems)
If you are either surprised or disappointed by the results of your video it’s likely because your planning process was either flawed or non-existent.
If you are either surprised or disappointed by the results of your video it’s likely because your planning process was either flawed or non-existent.
Owning a new camera doesn’t change anything. Telling your client how they can use video to solve their business problems – that changes everything.
We built a video production cost calculator to help businesses understand the type and range of costs that go into the production of a corporate video.
Marketing, at its highest level, is the practice of showing people how they should feel about your company.
Your prospects are more inclined to listen to strangers talking about your company than to listen to you talking about your company.
Video projects should never start with ‘creative,’ they should start with a business need and a fully defined set of messages that resonate with your target audience. Once that’s in place, then you get clever.
What would you prefer, a million people saying ‘ya, that was alright… or a few hundred thousand saying ‘THAT WAS FRICK’EN AWESOME!!!’
To remain in a leadership position in a commodity business for well over a hundred years – that is absolutely remarkable.
There are many factors that affect the cost of a video – I.e. you can pay a thousand bucks for a talking head video or you can pay a million bucks for a world class broadcast commercial. Both are video. Assuming that you have a budget in place to produce good work and a video production company helping you that is very good at what they do, how can you minimize the overall cost of your video project? Here are seven suggestions:
Very soon, hardware will cease to be a differentiating factor in corporate video production.
Discover what goes into the cost of your video project.