You’ve got the green light to start your video project in Canada. Now you just need to find the right production house. Where do you start?
The good news for businesses, video production cost has come down dramatically in the past few years. Discover what goes into the cost of a corporate video.
If you are either surprised or disappointed by the results of your video it’s likely because your planning process was either flawed or non-existent.
You’ve wrangled a budget, selected a production company and are ready to start your video project… here are the top 10 things you don’t want to hear…
We built a video production cost calculator to help businesses understand the type and range of costs that go into the production of a corporate video.
Telling your client that 90 seconds is the ‘correct length’ is like telling them that being funny is the right approach to take with their next corporate video.
What do you want to happen when people finish watching your video?
Your prospects are more inclined to listen to strangers talking about your company than to listen to you talking about your company.
Video projects should never start with ‘creative,’ they should start with a business need and a fully defined set of messages that resonate with your target audience. Once that’s in place, then you get clever.
There are many factors that affect the cost of a video – I.e. you can pay a thousand bucks for a talking head video or you can pay a million bucks for a world class broadcast commercial. Both are video. Assuming that you have a budget in place to produce good work and a video production company helping you that is very good at what they do, how can you minimize the overall cost of your video project? Here are seven suggestions:
Discover what goes into the cost of your video project.