The good news for businesses, video production cost has come down dramatically in the past few years. Discover what goes into the cost of a corporate video.
This promo should be used as a case study in how to design the prototypical endorsement video. In fact, I’ll build the argument for you:
Owning a new camera doesn’t change anything. Telling your client how they can use video to solve their business problems – that changes everything.
You’ve wrangled a budget, selected a production company and are ready to start your video project… here are the top 10 things you don’t want to hear…
Telling your client that 90 seconds is the ‘correct length’ is like telling them that being funny is the right approach to take with their next corporate video.
What do you want to happen when people finish watching your video?
Your prospects are more inclined to listen to strangers talking about your company than to listen to you talking about your company.
You have to ensure that you craft a message that is tailored to the specific concerns of a very well defined audience.
“The rewards of the journey far outweigh the risk of leaving the harbour.”
To remain in a leadership position in a commodity business for well over a hundred years – that is absolutely remarkable.
Discover what goes into the cost of your video project.