If you want to be the market leader you have to act like one.
General
A wonderful example of effective corporate storytelling
The five golden rules of corporate video production
You have to ensure that you craft a message that is tailored to the specific concerns of a very well defined audience.
Wabi Sabi and the Future of Corporate Video
All businesses now operate within the attention economy. That means there is more pressure to be relevant, more pressure to be authentic and more pressure to connect with your audience than ever before. Back in the fifties and sixties – the Mad Men era, print, radio and television ads told us what to think and…
Road Trip to Newfoundland
We finally got around to putting some footage together to highlight a One Market Media road trip to Newfoundland. We (Sam Fox, Cainan Querido, and Mark Pinot) made our way to ‘Heart’s Content” and were inspired by the serenity, the beauty and the otherworldly-ness of the little sea-side town. What else would you expect…
Views don’t matter for your business video? Here’s what does:
How long should my corporate web video be? (Statistics, trends, and tips.)
Telling your client that two minutes is the ‘correct length’ is like telling them that being funny is the right approach to take with their next corporate video.
