This promo should be used as a case study in how to design the prototypical endorsement video. In fact, I’ll build the argument for you:
If you are either surprised or disappointed by the results of your video it’s likely because your planning process was either flawed or non-existent.
Video is a marketer’s tool of choice for two reasons: it is engaging and it is persuasive.
Owning a new camera doesn’t change anything. Telling your client how they can use video to solve their business problems – that changes everything.
Video production continues to grow as part of the overall corporate marketing mix. With that growth comes specialization, complexity and a host of issues that many video production customers may not be aware of.
Here are the top ten things you never want to hear your video production company say:
We built a video production cost calculator to help businesses understand the type and range of costs that go into the production of a corporate video.
Marketing, at its highest level, is the practice of showing people how they should feel about your company.
Knowing how to craft a video that communicates an important message that resonates with your target audience – that’s what’s valuable today and that’s what businesses should be paying for.
What do you want to happen when people finish watching your video?
No one really trusts you or what you have to say about your own company. Why would they? But prospective clients will listen to other people’s opinions about your company. If they know and trust that person – so much the better. Even if they don’t, they are more likely to believe a stranger (or…