This article explains why preparing a video production brief is necessary and provides guidelines as to what should be included in your next video production brief.
How to Create an Effective Video Production Brief
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Video Production Cost – 35 Factors with costs explained.
The good news for businesses, video production cost has come down dramatically in the past few years. Discover what goes into the cost of a corporate video.
Video Production Companies – The Evolution of an Industry.
Video Production Companies are evolving rapidly but like owning a pen won’t make you a writer, owning camera equipment doesn’t make you a video producer.
Imperfection – A brave new direction for Corporate Video
Imagine being brave enough to show that you have a few chinks in the armor, that you’re not a perfect person or company.
Marketing Videos – 32 Types That Every Business Should Consider.
Understanding the different categories and types of marketing videos and how they fit into your customer’s buying cycle will determine your video’s success.
How to design the perfect celebrity endorsement video.
This promo should be used as a case study in how to design the prototypical endorsement video. In fact, I’ll build the argument for you:
Top Ten Reasons Why Your Last Video Project Failed (…and ten solutions to those problems)
If you are either surprised or disappointed by the results of your video it’s likely because your planning process was either flawed or non-existent.
The Future of Video Production – Chaos, Specialization & Real Reality
Owning a new camera doesn’t change anything. Telling your client how they can use video to solve their business problems – that changes everything.
Top ten things you never want to hear from your video production company.
You’ve wrangled a budget, selected a production company and are ready to start your video project… here are the top 10 things you don’t want to hear…
Video Production Cost Calculator
We built a video production cost calculator to help businesses understand the type and range of costs that go into the production of a corporate video.