Five keys to marketing video effectiveness.

This video is fun, it’s memorable, it’s evocative and it’s something that you want to share. It informs you, it engages you, it moves you and it’s very well done. Wow.

Nicely played Prime Minister Harper!

Prime Minister Harper and all politicians would do well to engage the electorate not just through press conferences and question period shouting matches but also through the use of social media where people are sharing stories, engaging their networks and slowly building new and important communities of influence.

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