Owning a new camera doesn’t change anything. Telling your client how they can use video to solve their business problems – that changes everything.
Knowing how to craft a video that communicates an important message that resonates with your target audience – that’s what’s valuable today and that’s what businesses should be paying for.
Enter Google with their mission to make all of the world’s information available to everyone.
Very soon, hardware will cease to be a differentiating factor in corporate video production.
The internet is going to be everywhere and video will play a dominant role in the next phase of its evolution.
Your company will be judged by the content (or lack thereof) that you create for your various audiences, wherever they happen to be.
In-house or outsourced, video is becoming a standard delivery medium for marketing and communications activities.
Like the frog in the slowly warming pot of water, many businesses won’t even notice the change.
Discover what goes into the cost of your video project.