If you are either surprised or disappointed by the results of your video it’s likely because your planning process was either flawed or non-existent.
Top Ten Reasons Why Your Last Video Project Failed (…and ten solutions to those problems)
The Effect of Video on Your Brand
Does great marketing create great companies?
Marketing, at its highest level, is the practice of showing people how they should feel about your company.
Video Production Cost Calculator
We built a video production cost calculator to help businesses understand the type and range of costs that go into the production of a corporate video.
Corporate Video: Only One Thing Matters…
Knowing how to craft a video that communicates an important message that resonates with your target audience – that’s what’s valuable today and that’s what businesses should be paying for.
The Future of Video Production – Chaos, Specialization & Real Reality
Owning a new camera doesn’t change anything. Telling your client how they can use video to solve their business problems – that changes everything.
How to design the perfect celebrity endorsement video.
This promo should be used as a case study in how to design the prototypical endorsement video. In fact, I’ll build the argument for you:
10 things your marketing video requires to be ‘Awesome’
What would you prefer, a million people saying ‘ya, that was alright… or a few hundred thousand saying ‘THAT WAS FRICK’EN AWESOME!!!’
Top ten things you never want to hear your video production company say
Video production continues to grow as part of the overall corporate marketing mix. With that growth comes specialization, complexity and a host of issues that many video production customers may not be aware of.
Here are the top ten things you never want to hear your video production company say:
OMM’s Corporate Video Production Hierarchy of Needs
Video projects should never start with ‘creative,’ they should start with a business need and a fully defined set of messages that resonate with your target audience. Once that’s in place, then you get clever.
7 Ways to Keep Video Production Costs Down
There are many factors that affect the cost of a video – I.e. you can pay a thousand bucks for a talking head video or you can pay a million bucks for a world class broadcast commercial. Both are video. Assuming that you have a budget in place to produce good work and a video production company helping you that is very good at what they do, how can you minimize the overall cost of your video project? Here are seven suggestions: