Until recently, video was a high-stakes bet. You’d spend big on a single flagship piece, cross your fingers, and hope it worked.
This promo should be used as a case study in how to design the prototypical endorsement video. In fact, I’ll build the argument for you:
Owning a new camera doesn’t change anything. Telling your client how they can use video to solve their business problems – that changes everything.
You’ve wrangled a budget, selected a production company and are ready to start your video project… here are the top 10 things you don’t want to hear…
Marketing, at its highest level, is the practice of showing people how they should feel about your company.
Your prospects are more inclined to listen to strangers talking about your company than to listen to you talking about your company.
What would you prefer, a million people saying ‘ya, that was alright… or a few hundred thousand saying ‘THAT WAS FRICK’EN AWESOME!!!’
To remain in a leadership position in a commodity business for well over a hundred years – that is absolutely remarkable.
Enter Google with their mission to make all of the world’s information available to everyone.
This video is fun, it’s memorable, it’s evocative and it’s something that you want to share. It informs you, it engages you, it moves you and it’s very well done. Wow.
Discover what goes into the cost of your video project.