Apple marketing video vs. Samsung – the challenges of market leadership.
January 11, 2014
5 Comments
If you want to be the market leader you have to act like one.
If you want to be the market leader you have to act like one.
Is there a place for ‘moving portraits’ or ‘video portraits.” 150 frames are better than 1 but only if you can you can view them efficiently.
Video and interactive media will play a growing role in how all company’s position and promote themselves.
This video is fun, it’s memorable, it’s evocative and it’s something that you want to share. It informs you, it engages you, it moves you and it’s very well done. Wow.
The video production piece (shooting and editing) represents about 1/3 of the total value in the video development process. Planning (building the right messages for your audience) and promotion (making sure the video is seen) are both equally important.
Companies large and small would benefit from both lessons learned and mistakes made in these videos.
Should you be steadfastly protecting your brand or sharing it with the masses?
This viral video is noteworthy because it accomplishes two very important things that most viral videos do not.
T-Mobile has delivered another clever video featuring great music in public places that captures both inspired performances by participants as well as great reactions from onlookers.
Video production is growing in it’s importance as part of the overall corporate marketing mix. With that growth comes specialization, complexity and a host of issues that many video production customers may or may not be aware of.
Discover what goes into the cost of your video project.