Apple marketing video vs. Samsung – the challenges of market leadership.
January 11, 2014
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If you want to be the market leader you have to act like one.
If you want to be the market leader you have to act like one.
Video and interactive media will play a growing role in how all company’s position and promote themselves.
This video is fun, it’s memorable, it’s evocative and it’s something that you want to share. It informs you, it engages you, it moves you and it’s very well done. Wow.
The video production piece (shooting and editing) represents about 1/3 of the total value in the video development process. Planning (building the right messages for your audience) and promotion (making sure the video is seen) are both equally important.
Companies large and small would benefit from both lessons learned and mistakes made in these videos.
Should you be steadfastly protecting your brand or sharing it with the masses?
This viral video is noteworthy because it accomplishes two very important things that most viral videos do not.
T-Mobile has delivered another clever video featuring great music in public places that captures both inspired performances by participants as well as great reactions from onlookers.
Creating a hit viral video is like creating a hit record. It’s really, really difficult.
The internet is going to be everywhere and video will play a dominant role in the next phase of its evolution.
Discover what goes into the cost of your video project.