The five golden rules of corporate video production
October 1, 2019
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You have to ensure that you craft a message that is tailored to the specific concerns of a very well defined audience.
You have to ensure that you craft a message that is tailored to the specific concerns of a very well defined audience.
There are many factors that affect the cost of a video – I.e. you can pay a thousand bucks for a talking head video or you can pay a million bucks for a world class broadcast commercial. Both are video. Assuming that you have a budget in place to produce good work and a video production company helping you that is very good at what they do, how can you minimize the overall cost of your video project? Here are seven suggestions:
Very soon, hardware will cease to be a differentiating factor in corporate video production.
You’re ready to start your first (or next) corporate video project. You can’t decide whether to shoot it on your iPhone or
The video production piece (shooting and editing) represents about 1/3 of the total value in the video development process. Planning (building the right messages for your audience) and promotion (making sure the video is seen) are both equally important.
Discover what goes into the cost of your video project.