Imperfection – A brave new direction for Corporate Video
June 19, 2020
No Comments
Imagine being brave enough to show that you have a few chinks in the armor, that you’re not a perfect person or company.
Imagine being brave enough to show that you have a few chinks in the armor, that you’re not a perfect person or company.
This promo should be used as a case study in how to design the prototypical endorsement video. In fact, I’ll build the argument for you:
Marketing, at its highest level, is the practice of showing people how they should feel about your company.
To remain in a leadership position in a commodity business for well over a hundred years – that is absolutely remarkable.
If you want to be the market leader you have to act like one.
Enter Google with their mission to make all of the world’s information available to everyone.
Creating a successful viral video is like creating a hit record – it’s really, really difficult.
This viral video is noteworthy because it accomplishes two very important things that most viral videos do not.
The good thing about bad television advertising was that it seems to quickly go away – the negative impact is limited. On the web bad ideas live on.
In-house or outsourced, video is becoming a standard delivery medium for marketing and communications activities.
Discover what goes into the cost of your video project.