Imperfection – A brave new direction for Corporate Video
June 19, 2020
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Imagine being brave enough to show that you have a few chinks in the armor, that you’re not a perfect person or company.
Imagine being brave enough to show that you have a few chinks in the armor, that you’re not a perfect person or company.
This promo should be used as a case study in how to design the prototypical endorsement video. In fact, I’ll build the argument for you:
Marketing, at its highest level, is the practice of showing people how they should feel about your company.
Telling your client that 90 seconds is the ‘correct length’ is like telling them that being funny is the right approach to take with their next corporate video.
What would you prefer, a million people saying ‘ya, that was alright… or a few hundred thousand saying ‘THAT WAS FRICK’EN AWESOME!!!’
Enter Google with their mission to make all of the world’s information available to everyone.
Discover what goes into the cost of your video project.