Like the perfume Jeunet is selling, this video won`t be for everyone but for those who it targets, he hits the mark perfectly.
Are viral videos just sponsored entertainment?
What do you do when parody strikes your company?
The ability of a single individual to affect a company’s brand has never been greater. That should be a huge wake-up call.
Dominos uses YouTube to respond to PR Crisis.
Unfortunately the ubiquity of video devices and ease of transmission will guarantee that this could happen again – to any company.
“This ain’t Flint” – When new media campaigns go horribly wrong.
Life-Pattern Marketing and Geo targeting
Reach and frequency, both pillars of tradional broadcast marketing are becoming less relevant in todays fragmetted consumer world.
T-Mobile’s wildly successful flash-mob dance video
Sony promotes the experimental music scene
Sony, at least in the Japanese market, has done a great job in associating their brand with something that is relevant for the demographic they are trying to reach.
“TV” is being replaced by something your company needs to be involved in.
Companies have to start thinking of entirely new ways to engage both the groundswell of media creation and a quickly fragmenting audience.