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Channel creates more video (film) art to promote their brand

May 21, 2009 Jimm Fox Content Marketing, Corporate Video Examples, General, Marketing with Video, The Effect of Video on Your Brand, Video Marketing, YouTube Video

Like the perfume Jeunet is selling, this video won`t be for everyone but for those who it targets, he hits the mark perfectly.


Are viral videos just sponsored entertainment?

May 3, 2009July 10, 2014 Jimm Fox General, Marketing with Video, The Effect of Video on Your Brand, Video Marketing, YouTube Video

Entertainment should never be the goal – if it is then you should sell tickets.


What do you do when parody strikes your company?

April 20, 2009July 10, 2014 Jimm Fox The Effect of Video on Your Brand, Video Marketing

The ability of a single individual to affect a company’s brand has never been greater. That should be a huge wake-up call.


Dominos uses YouTube to respond to PR Crisis.

April 19, 2009July 10, 2014 Jimm Fox The Effect of Video on Your Brand, YouTube Video

Unfortunately the ubiquity of video devices and ease of transmission will guarantee that this could happen again – to any company.


“This ain’t Flint” – When new media campaigns go horribly wrong.

April 16, 2009November 5, 2015 Jimm Fox 9 Comments Content Marketing, General, Marketing with Video, The Effect of Video on Your Brand

Drawing comparisons to less fortunate cities and people is just wrong.

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Life-Pattern Marketing and Geo targeting

March 26, 2009July 10, 2014 Jimm Fox 3 Comments General

Reach and frequency, both pillars of tradional broadcast marketing are becoming less relevant in todays fragmetted consumer world.


T-Mobile’s wildly successful flash-mob dance video

March 1, 2009July 10, 2014 Jimm Fox 1 Comment General

T-Mobile interupts daily commute at London’s Liverpool station with a little dance number.


Sony promotes the experimental music scene

February 27, 2009July 10, 2014 Jimm Fox 1 Comment General

Sony, at least in the Japanese market, has done a great job in associating their brand with something that is relevant for the demographic they are trying to reach.


“TV” is being replaced by something your company needs to be involved in.

February 22, 2009July 10, 2014 Jimm Fox 4 Comments Marketing with Video

Companies have to start thinking of entirely new ways to engage both the groundswell of media creation and a quickly fragmenting audience.


Eight ideas to help get the most out of a man-on-the-street interview

February 16, 2009July 10, 2014 Jimm Fox 1 Comment General

People will be less reluctant to go on camera if they are in a group.


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