Drawing comparisons to less fortunate cities and people is just wrong.
Reach and frequency, both pillars of tradional broadcast marketing are becoming less relevant in todays fragmetted consumer world.
T-Mobile interupts daily commute at London's Liverpool station with a little dance number.
People will be less reluctant to go on camera if they are in a group.
This is not your standard viral video fare and will hopefully raise the bar for other companies looking to take advantage of social media.
"Any problem in the world can be solved by dancing" is a great corporate holiday video created by the folks at First Round Capital.
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