Prime Minister Harper and all politicians would do well to engage the electorate not just through press conferences and question period shouting matches but also through the use of social media where people are sharing stories, engaging their networks and slowly building new and important communities of influence.
The quality of the video, the timeliness and importance of the message and the relative uniqueness of the video make it very powerful.
There should be a reasonable limit to the number of commercial objects that can be caught with different body parts.
You have to guess the PR value for 'Sons of Maxwell' is in the hundreds of thousands of dollars.
For some reason the French are really good at branding. Who else can get you to spend hundreds of dollars on a scarf or a little bottle of perfume?
Spending millions on generic positioning ads won't amount to much if you choose to ignore your customers and if you choose to ignore social media.
The video is fun to watch, the production values are very good and it manages, for whatever reason... to keep your attention.
Starbucks has to find a way to communicate its position on employment without getting sucked into a vortex of angry politics and vitriol.
Unfortunately, this campaign results in the worst of both worlds - lower budget commercials with limited social uptake.
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