Have a drink, read Chris Anderson’s book Free, go reinvent your industry …and let us know how that goes.
Video marketing is now on every marketer’s to do list. Why? Because web video and rich media engages, persuades and motivates like no other marketing tool. In deference to Mr. Covey I present 7 ideas that if done well will help make your next video successful:
Our heroes shouldn’t be athletes and actors, our heroes should be firefighters (and police officers.)
Video production is growing in it’s importance as part of the overall corporate marketing mix. With that growth comes specialization, complexity and a host of issues that many video production customers may or may not be aware of.
Apple will deliver in the iPad three things it does really, really well: 1. A world class user interface, 2. A really smart ecosystem to support the device and 3. Cool.
Creating a hit viral video is like creating a hit record. It’s really, really difficult.
The internet is going to be everywhere and video will play a dominant role in the next phase of its evolution.
The good thing about bad television advertising was that it seems to quickly go away – the negative impact is limited. On the web bad ideas live on.
Your company will be judged by the content (or lack thereof) that you create for your various audiences, wherever they happen to be.
In-house or outsourced, video is becoming a standard delivery medium for marketing and communications activities.