Creating a hit viral video is like creating a hit record. It's really, really difficult.
The internet is going to be everywhere and video will play a dominant role in the next phase of its evolution.
The good thing about bad television advertising was that it seems to quickly go away - the negative impact is limited. On the web bad ideas live on.
Your company will be judged by the content (or lack thereof) that you create for your various audiences, wherever they happen to be.
In-house or outsourced, video is becoming a standard delivery medium for marketing and communications activities.
Complexity in packaging is just another way of hedging your bets - making sure that no group goes undifferentiated and that no bit of information goes unmentioned.
Q. What's the difference between a salesman and a marketer? A. Salesmen know when they are lying.
This commercial is part reality TV, part parody, part local TV commercial and part documentary.
Having great equipment helps, no question, but both of these examples show that equipment is only part of the equation.
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