The presentation is interesting, provocative and convinced me to buy the book. I’m inclined to suggest you do the same.
Once retailers build up the video content on their sites, they will focus on turning their video assets into customer acquisition tools by pushing video to other sites, such as affiliates, social networks and video-sharing destinations.
Much in marketing is subjective and what is ‘appropriate’ is open to a wide range of opinions. Appropriate or not, videos like these raise some interesting questions:
Creating simple video support materials is a great way to help people get the most out of a service and an even better way of gently moving them along the buying cycle. I wonder why every company doesn’t do this?
This is not your standard viral video fare and will hopefully raise the bar for other companies looking to take advantage of social media.
As the means of displaying, storing and delivering video becomes cheaper and cheaper video will quickly becoming the dominant means of communicating for organizations.
Perhaps Microsoft is smarter than everyone else. Maybe they figured that if they made the video just bad enough, if they appealed to virtually no one, and took campy to new levels of lame that the blogosphere would light up talking about their new promotional video.
This ad is very effective. It clearly and simply demonstrates the benefit, it does so in a very engaging manner and it also tells a story which makes the presentation more real.
Adam Singer who writes the FutureBuzz blog has posted a list of ’49 amazing Social Media, Web 2.0 and Internet stats’. The numbers are impressive.
You can host your video on your own servers if they are relatively fast and you don’t expect much traffic to your video or you can chose a content delivery network that will host and serve your video