Much in marketing is subjective and what is ‘appropriate’ is open to a wide range of opinions. Appropriate or not, videos like these raise some interesting questions:
Creating simple video support materials is a great way to help people get the most out of a service and an even better way of gently moving them along the buying cycle. I wonder why every company doesn’t do this?
This is not your standard viral video fare and will hopefully raise the bar for other companies looking to take advantage of social media.
As the means of displaying, storing and delivering video becomes cheaper and cheaper video will quickly becoming the dominant means of communicating for organizations.
Perhaps Microsoft is smarter than everyone else. Maybe they figured that if they made the video just bad enough, if they appealed to virtually no one, and took campy to new levels of lame that the blogosphere would light up talking about their new promotional video.
This ad is very effective. It clearly and simply demonstrates the benefit, it does so in a very engaging manner and it also tells a story which makes the presentation more real.
Adam Singer who writes the FutureBuzz blog has posted a list of ’49 amazing Social Media, Web 2.0 and Internet stats’. The numbers are impressive.
You can host your video on your own servers if they are relatively fast and you don’t expect much traffic to your video or you can chose a content delivery network that will host and serve your video
Your website will lose value over time as a point of entry for knowledge about your products and services.
Your company website will soon house a variety of different video and rich media assets that will be used to differentiate your offering, educate your customers and influence your influencers. Here are 26 examples of how video is being used by companies today to help move their businesses forward.