Until recently, video was a high-stakes bet.
You’d spend big on a single flagship piece, cross your fingers, and hope it worked.
Those days are over.
Today, content is consumed on social — fast, frequent, and mobile-first.
You can shoot on your phone, edit on your commute, and test 10 ideas before noon.
The tools are cheaper
The process is faster
The playing field is wide open
So what’s the catch?
Video production isn’t the bottleneck anymore — your strategy is.
One-and-done? That’s done.
Big crews and slow approvals? Optional.
Guessing what works? Replaced by real-time feedback.
…At One Market Media, we now use a hybrid production approach:
Depending on your needs, we create long-form content, short-form vertical video — or both — often in the same shoot.
The difference starts on set.
Social video is shot vertically, at a faster pace, and with multiple takes of key hooks so we can test what grabs attention.
Traditional content? Still valuable — but paired with agile social video, it’s way more powerful.
Why?
Because what happens after the shoot is where the value really kicks in…
You don’t need a bigger budget.
You need a smarter system — more testing, faster feedback, sharper messaging, and content that earns attention in a noisy feed.
The tools are cheap.
The scroll is ruthless.
But if your message hits, you can outpace the giants.
We help brands adapt to this new era of video.
If you’re still thinking “one video a year”, let’s talk.
Want to see what hybrid video production could look like for your brand?
Drop me a message here.