Back in early 2009, T-Mobile developed their hugely successful ‘T-Mobile Dance video in Liverpool station‘ (23 million views on YouTube). Then, three months later they delivered the T-Mobile Sing-a-long at Trafaulgar Square video. (4 millions views). A year and a half later T-mobile has introduced their most recent video developed to support their ‘Life’s for Sharing’ brand message. With this new entry, T-Mobile has delivered yet another clever video featuring great music in public places that captures both inspired performances by participants as well as great reactions from onlookers.
Creating a hit viral video is like creating a hit record – it’s really tough to do. I’m not sure if T-Mobile will ever be able to repeat the magic of the original T-Mobile Dance video, but any video that captures millions of views, as this one surely will, has to be considered a success. All of these videos are uplifting, fun to watch and very well done. I can’t think of a better way to continue to support the ‘Life’s for Sharing’ brand positioning.