Imperfection – A brave new direction for Corporate Video
June 19, 2020
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Imagine being brave enough to show that you have a few chinks in the armor, that you’re not a perfect person or company.
Imagine being brave enough to show that you have a few chinks in the armor, that you’re not a perfect person or company.
This promo should be used as a case study in how to design the prototypical endorsement video. In fact, I’ll build the argument for you:
Marketing, at its highest level, is the practice of showing people how they should feel about your company.
To remain in a leadership position in a commodity business for well over a hundred years – that is absolutely remarkable.
Enter Google with their mission to make all of the world’s information available to everyone.
Creating a successful viral video is like creating a hit record – it’s really, really difficult.
Discover what goes into the cost of your video project.