8 Ways to Convince Your Boss to Invest in Video Marketing

We’ve seen this movie before… Remember a few years back when you were trying to convince your boss that your business needed a real website – not just a ‘web presence’ (an html version of your brochure.) Fast forward to today… finally, your website has evolved to become the information and transactional epicenter of your business…

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9 Things to Consider Before You Shoot a Testimonial Video

  No one really trusts you or what you have to say about your own company. Why would they? But people will listen to other people’s opinions about your company. If they know and trust that person – so much the better. Even if they don’t, they are more likely to believe a stranger (or…

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6 things to consider before you start your next corporate video production

  You’re ready to start your first (or next) corporate video project. You can’t decide whether to shoot it on your iPhone or call the Coen Brothers to see if they can squeeze in a corporate gig between films. What to do?  The following is a list of things to consider before you reach out to…

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