For some reason the French are really good at branding. Who else can get you to spend hundreds of dollars on a scarf or a little bottle of perfume?
The video is fun to watch, the production values are very good and it manages, for whatever reason… to keep your attention.
Unfortunately, this campaign results in the worst of both worlds – lower budget commercials with limited social uptake.
Like the perfume Jeunet is selling, this video won`t be for everyone but for those who it targets, he hits the mark perfectly.
Entertainment should never be the goal – if it is then you should sell tickets.
Unfortunately the ubiquity of video devices and ease of transmission will guarantee that this could happen again – to any company.
Discover what goes into the cost of your video project.