To remain in a leadership position in a commodity business for well over a hundred years – that is absolutely remarkable.
Most companies miss a golden opportunity to leverage the confluence of really smart people (clients, suppliers, industry experts, media, staff, etc) who attend events.
There are many factors that affect the cost of a video – I.e. you can pay a thousand bucks for a talking head video or you can pay a million bucks for a world class broadcast commercial. Both are video. Assuming that you have a budget in place to produce good work and a video production company helping you that is very good at what they do, how can you minimize the overall cost of your video project? Here are seven suggestions:
Enter Google with their mission to make all of the world’s information available to everyone.
Very soon, hardware will cease to be a differentiating factor in corporate video production.
Is there a place for ‘moving portraits’ or ‘video portraits.” 150 frames are better than 1 but only if you can you can view them efficiently.
Video and interactive media will play a growing role in how all company’s position and promote themselves.
Creating a successful viral video is like creating a hit record – it’s really, really difficult.
You’re ready to start your first (or next) corporate video project. You can’t decide whether to shoot it on your iPhone or call the Coen Brothers to see if they can squeeze in a corporate gig between films. What to do? The following is a list of things to consider before you reach out to…