The good thing about bad television advertising was that it seems to quickly go away – the negative impact is limited. On the web bad ideas live on.
Your company will be judged by the content (or lack thereof) that you create for your various audiences, wherever they happen to be.
In-house or outsourced, video is becoming a standard delivery medium for marketing and communications activities.
Complexity in packaging is just another way of hedging your bets – making sure that no group goes undifferentiated and that no bit of information goes unmentioned.
Q. What’s the difference between a salesman and a marketer? A. Salesmen know when they are lying.
There should be a reasonable limit to the number of commercial objects that can be caught with different body parts.
You have to guess the PR value for ‘Sons of Maxwell’ is in the hundreds of thousands of dollars.
For some reason the French are really good at branding. Who else can get you to spend hundreds of dollars on a scarf or a little bottle of perfume?
The video is fun to watch, the production values are very good and it manages, for whatever reason… to keep your attention.
Unfortunately, this campaign results in the worst of both worlds – lower budget commercials with limited social uptake.
Discover what goes into the cost of your video project.