Video projects should never start with ‘creative,’ they should start with a business need and a fully defined set of messages that resonate with your target audience. Once that’s in place, then you get clever.
What would you prefer, a million people saying ‘ya, that was alright… or a few hundred thousand saying ‘THAT WAS FRICK’EN AWESOME!!!’
You have to ensure that you craft a message that is tailored to the specific concerns of a very well defined audience.
We’ve seen this movie before. Remember a few years back when you were trying to convince your boss that your business needed a real website – not just a ‘web presence’ (an html version of your brochure.) Fast forward to today… finally, your website has evolved to become the information and transactional epicenter of your…
Telling your client that 90 seconds is the ‘correct length’ is like telling them that being funny is the right approach to take with their next corporate video.
“The rewards of the journey far outweigh the risk of leaving the harbour.”
You need to ensure that your video production company has adequate insurance in place to cover all contingencies and risks related to your video production.
Most companies miss a golden opportunity to leverage the confluence of really smart people (clients, suppliers, industry experts, media, staff, etc) who attend events.
The good news for businesses looking to engage a corporate video production company is that many of the factors that affect the price of a video have been going down over the last few years.
There are many factors that affect the cost of a video – I.e. you can pay a thousand bucks for a talking head video or you can pay a million bucks for a world class broadcast commercial. Both are video. Assuming that you have a budget in place to produce good work and a video production company helping you that is very good at what they do, how can you minimize the overall cost of your video project? Here are seven suggestions: