Marketing, at its highest level, is the practice of showing people how they should feel about your company.
Does great marketing create great companies?
Managing Video Projects
How long should a marketing video be? (Statistics, trends, and tips.)
Telling your client that 90 seconds is the ‘correct length’ is like telling them that being funny is the right approach to take with their next corporate video.
Corporate Video: Only One Thing Matters…
Knowing how to craft a video that communicates an important message that resonates with your target audience – that’s what’s valuable today and that’s what businesses should be paying for.
Video Planning Checklist – 12 Keys to Success
Testimonial Videos – 10 Steps to a successful video
Your prospects are more inclined to listen to strangers talking about your company than to listen to you talking about your company.
OMM’s Corporate Video Production Hierarchy of Needs
Video projects should never start with ‘creative,’ they should start with a business need and a fully defined set of messages that resonate with your target audience. Once that’s in place, then you get clever.
10 things your marketing video requires to be ‘Awesome’
What would you prefer, a million people saying ‘ya, that was alright… or a few hundred thousand saying ‘THAT WAS FRICK’EN AWESOME!!!’
The five golden rules of corporate video production
You have to ensure that you craft a message that is tailored to the specific concerns of a very well defined audience.
The Ten Immutable Laws of Travel
Is the video production company you hire properly insured?
You need to ensure that your video production company has adequate insurance in place to cover all contingencies and risks related to your video production.