The good thing about bad television advertising was that it seems to quickly go away – the negative impact is limited. On the web bad ideas live on.
Your company will be judged by the content (or lack thereof) that you create for your various audiences, wherever they happen to be.
In-house or outsourced, video is becoming a standard delivery medium for marketing and communications activities.
Q. What’s the difference between a salesman and a marketer? A. Salesmen know when they are lying.
This commercial is part reality TV, part parody, part local TV commercial and part documentary.
Having great equipment helps, no question, but both of these examples show that equipment is only part of the equation.
Like the frog in the slowly warming pot of water, many businesses won’t even notice the change.
Prime Minister Harper and all politicians would do well to engage the electorate not just through press conferences and question period shouting matches but also through the use of social media where people are sharing stories, engaging their networks and slowly building new and important communities of influence.
For some reason the French are really good at branding. Who else can get you to spend hundreds of dollars on a scarf or a little bottle of perfume?
Spending millions on generic positioning ads won’t amount to much if you choose to ignore your customers and if you choose to ignore social media.
Discover what goes into the cost of your video project.