Marketing, at its highest level, is the practice of showing people how they should feel about your company.
Telling your client that 90 seconds is the ‘correct length’ is like telling them that being funny is the right approach to take with their next corporate video.
Knowing how to craft a video that communicates an important message that resonates with your target audience – that’s what’s valuable today and that’s what businesses should be paying for.
What do you want to happen when people finish watching your video?
Your prospects are more inclined to listen to strangers talking about your company than to listen to you talking about your company.
Video projects should never start with ‘creative,’ they should start with a business need and a fully defined set of messages that resonate with your target audience. Once that’s in place, then you get clever.
What would you prefer, a million people saying ‘ya, that was alright… or a few hundred thousand saying ‘THAT WAS FRICK’EN AWESOME!!!’
You have to ensure that you craft a message that is tailored to the specific concerns of a very well defined audience.
“The rewards of the journey far outweigh the risk of leaving the harbour.”
You need to ensure that your video production company has adequate insurance in place to cover all contingencies and risks related to your video production.