This is not your standard viral video fare and will hopefully raise the bar for other companies looking to take advantage of social media.
As the means of displaying, storing and delivering video becomes cheaper and cheaper video will quickly becoming the dominant means of communicating for organizations.
Perhaps Microsoft is smarter than everyone else. Maybe they figured that if they made the video just bad enough, if they appealed to virtually no one, and took campy to new levels of lame that the blogosphere would light up talking about their new promotional video.
Your website will lose value over time as a point of entry for knowledge about your products and services.
Your company website will soon house a variety of different video and rich media assets that will be used to differentiate your offering, educate your customers and influence your influencers. Here are 26 examples of how video is being used by companies today to help move their businesses forward.
“Any problem in the world can be solved by dancing” is a great corporate holiday video created by the folks at First Round Capital.
The first step in the creation of an online video is the script. The script is the ‘what’ – it is the foundation for the entire video production process.
Short form, off the cuff video segments are becoming more popular today as companies look to build their brands by communicating in a less formal manner and by trying to engage their audience using a more personal approach.
If you are blessed with articulate, charismatic executives then consider yourself lucky. If you are like most companies (large or small) however, you may want to consider hiring professional presenters to represent your company in your corporate videos.