A survey conducted by PermissionTV identified online video as the top priority for digital marketing budgets and also demonstrated a strong preference among marketers for increased sophistication and interactivity in online video capabilities to help promote their brands.
The term ‘Online Video’ encompasses a broad range of business activities. This has lead to confusion in the media and in the marketplace.
“Any problem in the world can be solved by dancing” is a great corporate holiday video created by the folks at First Round Capital.
Perhaps the most significant insight is the fact that YouTube is becoming a major search engine onto itself as video begins to take a more prominent role in the marketing mix.
The first step in the creation of an online video is the script. The script is the ‘what’ – it is the foundation for the entire video production process.
We are currently in the first wave – Internet Video to PC. The second wave will start in earnest later next year – internet to the TV and the third wave will take hold in the next four to five years – interactive video.
Comscore just released data from its October 2008 Video Metrix Report and the numbers are impressive.
We will see many new non-standard approaches to corporate video as the cost of production continues to drop and the accessibility and exposure to different producers continues to increase.
The majority of new commercial and consumer video will be shot in 16×9 format in the future. 4×3 will start to look ‘dated’ in the next few years.