Your website will lose value over time as a point of entry for knowledge about your products and services.
Your company website will soon house a variety of different video and rich media assets that will be used to differentiate your offering, educate your customers and influence your influencers. Here are 26 examples of how video is being used by companies today to help move their businesses forward.
A survey conducted by PermissionTV identified online video as the top priority for digital marketing budgets and also demonstrated a strong preference among marketers for increased sophistication and interactivity in online video capabilities to help promote their brands.
The term ‘Online Video’ encompasses a broad range of business activities. This has lead to confusion in the media and in the marketplace.
“Any problem in the world can be solved by dancing” is a great corporate holiday video created by the folks at First Round Capital.
Perhaps the most significant insight is the fact that YouTube is becoming a major search engine onto itself as video begins to take a more prominent role in the marketing mix.
The first step in the creation of an online video is the script. The script is the ‘what’ – it is the foundation for the entire video production process.
We are currently in the first wave – Internet Video to PC. The second wave will start in earnest later next year – internet to the TV and the third wave will take hold in the next four to five years – interactive video.
Comscore just released data from its October 2008 Video Metrix Report and the numbers are impressive.