7 reasons why web video should be a top marketing priority
January 18, 2010
20 Comments
The internet is going to be everywhere and video will play a dominant role in the next phase of its evolution.
The internet is going to be everywhere and video will play a dominant role in the next phase of its evolution.
The good thing about bad television advertising was that it seems to quickly go away – the negative impact is limited. On the web bad ideas live on.
Your company will be judged by the content (or lack thereof) that you create for your various audiences, wherever they happen to be.
In-house or outsourced, video is becoming a standard delivery medium for marketing and communications activities.
Complexity in packaging is just another way of hedging your bets – making sure that no group goes undifferentiated and that no bit of information goes unmentioned.
Q. What’s the difference between a salesman and a marketer? A. Salesmen know when they are lying.
This commercial is part reality TV, part parody, part local TV commercial and part documentary.
Having great equipment helps, no question, but both of these examples show that equipment is only part of the equation.
Like the frog in the slowly warming pot of water, many businesses won’t even notice the change.
Prime Minister Harper and all politicians would do well to engage the electorate not just through press conferences and question period shouting matches but also through the use of social media where people are sharing stories, engaging their networks and slowly building new and important communities of influence.
Discover what goes into the cost of your video project.