We will see many new non-standard approaches to corporate video as the cost of production continues to drop and the accessibility and exposure to different producers continues to increase.
The majority of new commercial and consumer video will be shot in 16×9 format in the future. 4×3 will start to look ‘dated’ in the next few years.
If your viral video looks like a commercial or a blatant promotion, it won’t be shared. If you create something that is hugely entertaining but does nothing to advance your brand, what’s the point?
Short form, off the cuff video segments are becoming more popular today as companies look to build their brands by communicating in a less formal manner and by trying to engage their audience using a more personal approach.
You can host your corporate video on a video aggregation site like YouTube, on your own web servers or you can use a Content Delivery Network
Attention spans are getting shorter with the consumption of all media, so while shorter is better online there is no ‘correct’ length for an online corporate video.
The cost of producing an online corporate video depends on many factors: Format – are you shooting and editing in full 1080P HD or using a less expensive middle or lower-end format? Length – Is your corporate video a one minute talking head or are you shooting an eight minute documentary on your company’s philanthropic…
There are many different cameras and many video formats at the disposal of video production companies: DV, Digital Betacam, DVCAM, DVCPRO, HD, P2, XDCAM, Red and even film (16 or 35mm if the budget allows). Full HD (1920x1080p) is becoming the new high-end standard for corporate video production. Cameras like Panasonic’s P2 series or Sony’s…
If you are blessed with articulate, charismatic executives then consider yourself lucky. If you are like most companies (large or small) however, you may want to consider hiring professional presenters to represent your company in your corporate videos.