“Rosling believes that making information more accessible has the potential to change the quality of the information itself.” – Business Week Online

Doctor and health researcher Hans Rosling has spent the last few decades of his career making statistical analysis more engaging. In this recent video (an excerpt from a BBC series – The Joy of Stats) Rosling employs animation to demonstrate how the overall health and wealth of everyone on earth has advanced over the past 200 years and more importantly, how developing nations appear to be catching up to the more prosperous western nations. While I can’t comment on whether the oversimplification of such a complex issue as global health is a good or bad thing, I am impressed with the effectiveness of Rosling’s presentation. Almost any message – corporate, educational, or otherwise can benefit from a healthy dose of ‘show me don’t tell me.’ Risling employs a compelling mix of enthusiasm and animation to highlight the important points of his message. At two million YouTube views (remember this isn’t Lady Gaga or Justin Bieber), this video clearly demonstrates that a story told well can reach a broad audience.

I’d also like to believe that the story being told is both positive and hopeful.

One thought on “The power of video. A story told well can reach a broad audience.

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