Making a great viral video is easy… just be inventive, shocking, funny, fascinating, captivating and awesome… all at the same time. (It’s actually really, really difficult to create a successful viral video.)
I’m not the biggest fan of the music but the video is incredible. Obviously a great deal of time and effort went into the making of this music video for OK Go’s new song ‘This too shall pass”. Captured in a single four minute shot I can’t imagine many people leaving the video part way through. CNN published a good background piece on the making of this video.