Talyor Guitars benefits from United Airline’s mess



A week ago I posted about Dave Carroll and his band ‘Sons of Maxwell’ getting the run around from United Airlines after the negligent mishanding of his Taylor guitar. Fed up and frustrated with United’s lack of interest  Dave decided to punish the Airline the best way he knew how – he wrote a song about the experience. (Two more songs are in the works…)

At the time of posting the video had an impressive 200,000 hits on YouTube. That was then. A week later the video has been viewed more than 3,000,000 times and the blogosphere is alight with the story. Must be tough sledding in the United PR department.

Sensing an opportunity Taylor Guitars has jumped into the video fray and published (responded with) their own ‘show of support’ video. It’s difficult to estimate but you have to guess the PR value for ‘Sons of Maxwell’ is in the hundreds of thousands of dollars and Taylor guitar has probably never been this famous. Like all things viral this will quickly blow over but the entire incident will have left an invigorated Canadian country band, a rejuvenated guitar manufacturer and a discombobulated airline in its wake.

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