You should be adding video to your email marketing activities

Email Icon on Computer Keyboard

A number of recent reports (see links below) are claiming that adding video to your email is a great way of increasing the effectiveness of your email marketing program. Not sure where to get started with your email campaigns? An email marketing service like Mailchimp can help your business reach new customers by tailoring content to your audience. Mailchimp pricing is also felxible based on your business needs. Mailchimp have been the trusted service of businesses in many diverse fields since the early 2000s and are often updating their products to meet demands. As many people trust services like Mailchimp, you may be interested to find out about HubSpot Mailchimp integration, especially if you are looking to come up with new ways of increasing the relationships between your customers and merge contacts together to create a larger database.

Ultimately, you can even extend your reach by using video in marketing as modern technology has made video sharing easier than ever, giving customers the ability to help you to reach potential consumers. Currently, the best way to add video to an email is to include a graphic (screen capture) in the email that looks like a video player and that links through to video hosted on your site or elsewhere. There are other options to actually include video within your email but these methods are not consistent, easy to implement or proven (see links below for more detail).

Anecdotally, the evidence is very encouraging:

“When not linking to video his click through rate is between 20-27%…when linking to online video it’s consistently between 51-65%”

“… a screen grab was clicked on more than 5 times as often as the text link.”

“Linking to video doubles click through rate”

” another example, Eric Guerin reported a 175% increase in clickthroughs when video content was included in his company’s email”

Bottom line, if you have have video assets you should be testing them in your email marketing campaigns.

Articles and Reports on Email Marketing with Video:

http://www.getelastic.com/embedded-video-email/

http://www.email-marketing-reports.com/iland/2009/03/video-email-current-practices.html

http://www.smartmarketmovie.com/eric/videos-email-marketing-campaign/

http://stylecampaign.com/blog/?p=36

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