There are many ways to present video on your website. The cheapest and easiest is to upload your video to YouTube (or one of the many hosting alternatives) and place the embed code for that video on your site. The downside to doing this is that you can’t control the quality or of your video as well (although the ability to affect YouTube video quality and others is getting better) and you also have to deal with having other videos display at the end of the video in that player. Hopefully it’s not a competitors video or something equally distasteful.

Hosting Video

You can host your video on your own servers if they are relatively fast and you don’t expect much traffic to your video or you can chose a content delivery network that will host, serve and track your video. Your video will still look like it is on your site – it is just streaming from another server. (Refer to ‘Where to host your corporate video” for reference.) If you are interested in setting up your own website for hosting your videos, you could look into a web hosting site like HostiServer. It never hurts to look around for web hosting services, I hear that you can get some more information at and great coupons at Hostgator india coupons at

Not everyone is as clued up about the idea of web hosting, but when you look into it, you’ll find that without this service, the website you create is not able to go live and no one can see it! Even if you take your time to research canadian web hosting, this can make such a difference in deciding what the best one is for you and your website.

Once you have chosen where to host your video the next step is to chose a video player. All video has to be in a player to be viewed on the web. Flash Player is the standard. YouTube and most other video portals use flash, as do most corporate sites. Microsoft is trying to get Silverlight accepted as another standard. We’ll see how that goes. (Zune anyone…?)

Video Players

There are many options when it comes to implementing a flash video player on your site:

1. You can use the default flash player that comes with Adobe software.

2. You can purchase a customized flash player that has many features built in. There are many available at under $100 such as Flowplayer (which I currently use)

3. You can build your own custom player – you would need some very specific requirements to chose this route.

4. You can use an open source player like the one being promoted by the Open Player Initiative .

5. You can use the service of a video production and or distribution firm that promotes a ‘platform’. Usually in this case you need to sign on for other services to use their player.

Whatever route you chose you will need to make a minimum amount of changes to the html on your site to accommodate the flash player. You will have to use the services of a web expert to help you plug the player into your site. The code that is required to implement a flash player on your site can be found at here:

5 thoughts on “How to present video on your website

  1. Enjoyed reading your take on this subjectWondering how you usually integrate your films onto your sites. Until recently I always used youtube. I had heard about Amazon S3 but had always thought it was way too complex to useRecently I was introduced to this awesome software to automate the whole process.

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