The video production piece (shooting and editing) represents about 1/3 of the total value in the video development process. Planning (building the right messages for your audience) and promotion (making sure the video is seen) are both equally important.
Video is a marketer's tool of choice for two reasons: it is engaging and it is persuasive.
Video marketing is now on every marketer’s to do list. Why? Because web video and rich media engages, persuades and motivates like no other marketing tool. In deference to Mr. Covey I present 7 ideas that if done well will help make your next video successful:
The good news for businesses looking to engage a corporate video production company is that many of the factors that affect the price of a video have been going down over the last few years.
Creating a hit viral video is like creating a hit record. It's really, really difficult.
The internet is going to be everywhere and video will play a dominant role in the next phase of its evolution.
Your company will be judged by the content (or lack thereof) that you create for your various audiences, wherever they happen to be.