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	<title>Marketing with Video and Rich Media Blog &#187; time lapse</title>
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	<description>Ideas, examples and best practices for using video and rich media to promote your business.</description>
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		<title>Absolutely stunning video production shot on digital camera</title>
		<link>http://onemarketmedia.com/blog/2009/11/absolutely-stunning-video-production-shot-on-digital-camera/</link>
		<comments>http://onemarketmedia.com/blog/2009/11/absolutely-stunning-video-production-shot-on-digital-camera/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 19:52:16 +0000</pubDate>
		<dc:creator>Jimm Fox</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[video production]]></category>
		<category><![CDATA[Video Technology]]></category>
		<category><![CDATA[DSLR]]></category>
		<category><![CDATA[motion capture]]></category>
		<category><![CDATA[online video production]]></category>
		<category><![CDATA[time lapse]]></category>

		<guid isPermaLink="false">http://www.onemarketmedia.com/blog/?p=1333</guid>
		<description><![CDATA[Having great equipment helps, no question, but both of these examples show that equipment is only part of the equation.]]></description>
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<p>The worlds of still photography and video are beautifully colliding.</p>
<p>Up until recently still photography and videography have occupied very different spaces. Simply put, there are a lot more moving parts in video, sound being one of them and time (shooting a sequence of images over time) being another. Advancements in DSL camera technology are beginning to bridge this gap.</p>
<p>Tom Lowe from <a href="http://www.timescapes.org/">Timescapes.org</a> filmed these incredible sequences in California&#8217;s White Mountains and in Yosemite National Park all on the Canon 5D2. (The Canon 5d2 is a digital SLR camera than can also capture HD video footage.) He used a special <a href="http://vimeo.com/3101098">automated dolly</a> rig that he built to capture the time lapse shots with tracking motion.</p>
<p>Another great example of this convergence is a video (not time lapse or a sequence of stills) commissioned by Canon and shot entirely on a Canon 5D2 called <a href="http://www.youtube.com/watch?v=fxby9yNZ6yo">Reveri</a>e.  This was shot almost a year ago when the camera was being introduced to show the camera&#8217;s capabilities beyond still images. Interestingly the video received either praise or derision depending on what image capture camp you hailed from. The photog&#8217;s loved it claiming it clearly showed the evolution of the trade and the videographers hated it claiming the story was thin and pointless &#8211; which really missed the point. The shots were amazing considering they came from a $2500 still camera. (In fairness the shooter probably used another $10,000 worth of lenses, not to mention a helicopter and a whack of other pricey equipment and services.)  Whatever. The point of the video was to show what you can do with the new DSLR camera camera and anyone with an open mind had to be impressed.</p>
<p>Ultimately, having great equipment helps, no question, but both of these examples also show that equipment is only part of the equation.</p>
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