Ogilvy and Mather developed a series of 30 ads to showcase value-added services offered by Indian’s second largest mobile carrier – Vodaphone. The ads have become very popular in India and are already being spun into other promotional activities. The ads are also doing very well on international viral video charts.
It’s interesting to note the feedback on YouTube – unanimously positive. (I’ve never seen that before.)Facebook is also buzzing with Zoozoo fever. Either Ogilvy has their promotional machine spun into overdrive or they have genuinely struck a nerve in India. You have to question some of the ‘buzz’ when you read a YouTube comment like “Express yourself with Vodaphone.” Regardless of whether the excitement is genuine or ‘enhanced’ you have to give Ogilvy & Mather credit. India is coocoo for Zoozoo.
