Danwei – an English language website dedicated to Chinese media and advertising published an article which summarizes strict new rules announced by the Chinese State Administration of Radio, Film and TV. A notice issued by the State Agency on March 30 calls out specific content that is deemed “illegal”. At a high level any material that incorporates ‘splitism’, cults or disruptions of social order is specifically prohibited. While most commercial concerns won’t have issue with these politcal restrictions they do need to be aware of the specific types of content that is strictly forbidden. (Click through to the article for a detailed list.)
Some examples:
- Sexually suggestive or provocative content that leads to sexual thoughts (This will certainly challenge most Eurpoean media agencies…)
- Promotion of a negative or decadent outlook, world view, or value systems; (A challenge for North American media agencies )
- Content that violates the ‘spirit of the law’ and regulations. (This one might make it tough for any non-Chinese media agency)
The take-away: If you are looking to promote your goods and services in China you should hire a media agency that has a well-established and well-connected Chinese partner.
