Marketing with Video and Rich Media Blog
Ideas, examples and best practices for using video and rich media to promote your business.
My son Sam (who works with me) and I, accompanied by some ‘friends and relatives’ shuffled off to Buffalo to take in the full ‘Tailgate Experience”. What a blast – there’s nothing like it. We captured a bit of the mayhem on camera.
(Note: I assume that anyone who runs up to me and belches out “Hey you with the camera thingy, take my freak’in picture” is authorizing me to reproduce their likeness.)
Interesting Fact: I was not aware there are blood alcohol minimum requirements for Bill’s games.
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“Show me, don’t tell me” – is the guiding philosophy that local businesswoman Wendy Mayhew from Launch it Right employed when she came up with the idea for Idea2Delivery – a web-based video series to help would-be entrepreneurs understand what is involved in starting and running a new business.
Wendy has developed a series that follows two entrepreneurs through the various stages of building a business. The development challenge for this web series is balancing the need to inform (provide useful and practical information) with the need to entertain (getting two guys to have hissy fits and melt downs every show might get tired after a while.)
This video production was shot in Ottawa. It’s been a lot of fun working with Wendy on the series. Budgets are, of course, tight but Wendy’s tenacity, determination and unique personality always seems to win the day. If we had the funds we could probably shoot a simultaneous second series called “Can they really get away with that?” which looks at what a very small film crew tries to get away with while shooting on a tight budget.
Below are some production shots and the video for the first episode entitled ‘The Dreaded Business Plan.”
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