Oliver Stone invents a new video category – ‘corporate video trailer’.
Presumably sporting a Movember ‘mostache,’ Stone plays both investor and pitchman in this recent promotional video for Vzaar – the UK video hosting service that competes with Brightcove and others. It’s sort of strange.
If the video is meant to be campy/funny then I clearly missed the humour. If it’s mean to be important and dramatic then… I missed that too. I really don’t know what to make of this video. It’s well produced, features a celebrity and has a very clear marketing message that is well delivered. It’s just …sort of strange.
It could be the dramatic music, could be Stone’s delivery, it might even be the green-screen overlay of all of the videos in the background that Stone eventually emerges from half way through the video. Something about this video is unsettling and I don’t think ‘unsettling’ is a positive brand attribute, unless you are Marilyn Manson.
I suppose the video does draw attention to itself and that’s a good thing. I’m also impressed that Stone chose to invest in the company – that’s a great endorsement of their offering. I’m just not sure how this video would make me want to use their services.