Comments on: 7 reasons why web video should be a top marketing priority for 2010.

By: Gina girls

Gina girls — Sat, 14 Aug 2010 17:07:23 +0000

That is truly good material, thanks a lot.

By: Krishnan Nair

Krishnan Nair — Tue, 20 Jul 2010 19:09:50 +0000

Hi Jimm

I sincerely do appreciate your articles and believe that they are indeed very informative. VMBIZ has certainly got this down to a fine art.

Regards
Krishnan

By: we like to watch: webvideo marketing

we like to watch: webvideo marketing — Sat, 12 Jun 2010 12:38:26 +0000

[...] Luckily for the amateur videographers among us, there is a tonne of information about where to start with buying a camcorder, deciding what to videorecord, and producing/distributing web video content online in such a way that it is optimized for sharing and search. [...]

By: Benny Stapels

Benny Stapels — Fri, 21 May 2010 16:22:10 +0000

It looks like you worked hard to create this site. Good work

By: Nancy Phelps

Nancy Phelps — Mon, 08 Mar 2010 01:09:17 +0000

I don’t think there is a single serious web marketer left on the planet that doesn’t understand the power of online video. However, I see a lot of DIY video marketers letting themselves down with poor execution. Many would do well to invest in a bitrate calculator for starters. Doing so will make sure you retain visual quality but don’t make viewers wait for your video to buffer in download.

By: mel

mel — Sun, 28 Feb 2010 22:20:22 +0000

Would I consider a corporate video production?

The question is can I afford not to!

Its not about staying ahead of your competitors anymore, its about keeping up with them.

By: 7 reasons why web video should be a top marketing priority for 2010 : Martrix Marketing Solutions Inc.

Fri, 26 Feb 2010 12:11:01 +0000

[...] the full story here http://www.onemarketmedia.com/blog/2010/01/7-reasons-why-web-video-should-be-a-top-marketing-priorit... ShareThis (Can we do include on blogs) Powered by [...]

By: Jimm Fox

Jimm Fox — Fri, 26 Feb 2010 01:57:28 +0000

Thanks Jay. I agree that tracking / proving ROI of video should be a specific goal – just like any other form of marketing. Video is new for most companies so there will be even more pressure to justify shifting budget dollars to new ideas like video. But we’re in still in the early days. Video will have a profound affect on how companies promote themselves.

By: Jay Knox

Jay Knox — Thu, 25 Feb 2010 16:18:35 +0000

Great post Jimm, Many thanks. Engaging viewers with video is without doubt a popular and effective communication resource, we know this through click rates, but it’s not so easy to provide case studies facts on the effectiveness on sales or awareness raising. Posting and marketing the clips to the right sites and markets that fit with the editorial content is key. Each new production we make we learn more about this, it is a constant learning curve. I’m passionate about the potential of video but frustrated as yet I can’t prove how effective it is – apart from the passion of the client feedback on production, knowing the success of the impact of the film is difficult to measure. There would be greater investment in quality films if companies were more convinced on their bottom line. Still now we are getting out of recession hopefully we will see more risk taking… I look forward to making them. Jay Knox, Purple Flame Media

By: Talmadge Boyd

Talmadge Boyd — Tue, 02 Feb 2010 09:08:42 +0000

Great points as usual. With all of this content we’re producing, I see two gaps in the market

1) Time/Workflow management for producers
2) Context and organization for customers.

Seems we’ll dive further into the niche trenches for video.

By: Justin Stirling

Justin Stirling — Sun, 31 Jan 2010 04:00:30 +0000

Hi Jim ,

Your website and blogs are incredibly helpful to my young and curious mind. At the age of 16 I am venturing into business with Advantech Studio’s here in Ottawa Ontario to produce corporate webpage promotion and commercials. We are pushing online video marketing but I was unsure if there were stats to prove it is an effective medium.

Thanks alot,

Justin Stirling

By: Mark Laudi

Mark Laudi — Sun, 24 Jan 2010 16:23:40 +0000

If you’re on the “sell”-side of web TV (that is, you provide some kind of web TV services for a fee), the need for organisations to leverage this channel is obvious. Reading the “7 Reasons” and “42 ways” articles makes perfect sense to us (thanks for posting, Jimm! – I’ve retweeted the links) but I sense part of the reason why most of the comments above chorus their approval is because we feel vindicated by those articles.

However, where are the approving comments from the “buy”-side (that is, organisations which should be using web TV)? Where are the “I’ve tried this and it really works” success stories from your clients?

The fact is, the sell-side of web TV is still in the “awareness-raising” and “education” phase. Like most ground-breaking trends, there are some trend-setters who ‘get it’, but many marketing folks are still way behind the curve.

As Glen from heavyGFILMS commented (above), many video efforts die “in the vastness of YouTube, or on the clients low traffic website”. Yet many marketing folks here in Asia still think they can get away with some DIY video/upload to YouTube, and hey presto, there’s their web TV marketing plan.

**Start of shameless self-promotion** We’re glad to count many of those trendsetters among our clients, and we have found some ways to ‘convert’ the DIY/YouTube folks. Most importantly, we also have a network of syndication channels (far beyond YouTube), and we help our clients establish a business case for web TV **end of shameless self-promotion**.

The sell-side has a lot more work to do to ensure web TV earns its rightful place as a surefire marketing tactic.

The quicker we **substantiate** what we do with hard facts, unshakable case studies and scientific reach and conversion statistics, the better off we’ll all be.