Comments on: Web Video – a powerful way to make a point http://onemarketmedia.com/blog/2009/12/web-video-a-powerful-way-to-make-a-point/ Ideas, examples and best practices for using video and rich media to promote your business. Sun, 29 Jan 2012 17:45:36 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Christopher Ming Ryan http://onemarketmedia.com/blog/2009/12/web-video-a-powerful-way-to-make-a-point/comment-page-1/#comment-475 Christopher Ming Ryan Tue, 06 Apr 2010 15:52:17 +0000 http://www.onemarketmedia.com/blog/?p=1413#comment-475 Jim: You make a great point here. The big mistake that most people make is not engaging with the audience in a compelling way. I always like to think in "surprises." If there isn't a surprise in your web marketing video it's probably not going to be remembered or spread. In terms of storytelling this video that you post is a neat example of making a terrific analogy. I've been reading Chip and Dan Heath's Made To Stick and there are wonderful examples in there that every marketer should read. Jim: You make a great point here. The big mistake that most people make is not engaging with the audience in a compelling way. I always like to think in “surprises.” If there isn’t a surprise in your web marketing video it’s probably not going to be remembered or spread.

In terms of storytelling this video that you post is a neat example of making a terrific analogy. I’ve been reading Chip and Dan Heath’s Made To Stick and there are wonderful examples in there that every marketer should read.

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